Measurement shouldn’t just be about the head, it should be about the heart

At Make Good Measurement we get to the real story behind the figures. That’s why we’re a pioneer in impact measurement AND storytelling.

OverviewMethodologyDeliverablesStandards

Overview

Campaign measurement isn’t new. But at Make Good Measurement, we believe it should be easy to understand, genuinely useful, and focused on what really matters.

Our mission is to take project and campaign measurement further than clicks, reach and engagement. Instead, we focus on whether a project or campaign truly made a difference. Our work helps uncover real social and environmental outcomes, showing what changed (or didn’t), and why it matters.

By gathering real evidence of change and translating it into economic and social value, we help organisations not only understand their impact, but tell the story of this impact in a compelling way to both internal audiences (staff, boards etc) and external (potential / existing customers). This then helps attract resources and funding, unlocks greater potential for meaningful change and provides clear evidence of return on investment for funders. We call this Campaign Impact Measurement. Because we — like you — want to know the real impact projects and campaigns have on people and planet.

To do this, we work with organisations from start to finish. We help design measurement before a project or campaign begins, track impact as it happens, and turn complex findings into clear, meaningful stories that people can connect with.

At MGM, we don’t just measure impact. We help make it clear, meaningful and valuable.

Methodology

Traditional measurement stops here
from clicks
Impact Measurement goes all the way here
to shift

Deliverables

This unique kind of measurement all sounds great in theory. But what does it mean you actually get with Make Good Measurement? No matter your project size or budget, with Make Good Measurement you get:

Standards

Measuring impact only works if people can trust the results.

At Make Good Measurement, our role is to provide independent third-party measurement, calculation and validation of campaign impact. That’s why we’ve built a set of Standards to ensure our measurement process is robust. This approach helps ensure impact isn’t just claimed, it’s measured, checked and trusted.

Our Standards:

  • Are built on 5 Principles

    Five assurance principles aligned with ISSA 5000 (the international sustainability assurance standards) sit behind the development of these Standards: Relevant, Complete, Reliable, Neutral, Understandable.

  • Meet 10 Requirements

    Which act as rules for our model & method.

  • Are independently assured and verified

    Using third party auditing and independent advisors.

The full Make Good Measurement Standards are proprietary information, but click here to find out more about what sits behind our Standards and how to email us for more information.

Our Case Studies

TradeMutt x TIACS x Bunnings

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Building better mental health together

TradeMutt makes funky, eye-catching work shirts for tradies that are designed to start mental health conversations that cut below the surface level bulls*#t.

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Helping First Nations Mums-to-be quit smoking

Deadly Choices is a community-led preventative health program supporting Aboriginal and Torres Strait Islander peoples to make healthy choices.

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A better campaign for better businesses

Backed by nearly 50 Certified B Corporations, the campaign showcased the power of collective action.

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