Measurement shouldn’t just be about the head, it should be about the heart
At Make Good Measurement we get to the real story behind the figures. That’s why we’re a pioneer in impact measurement AND storytelling.
Overview
When people talk about campaign measurement it’s usually limited to measuring advertising, marketing or communications activity. At Make Good Measurement, we believe you should be able to measure any planned initiative that has a defined outcome rooted in social or environmental change or impact — be it an advertising campaign, a project or program of work. That’s what we call a ‘campaign’. We also believe this measurement should be easy to understand, genuinely useful, and focused on what really matters.
Our mission is to take measurement of all these sorts of campaigns further than clicks, reach and engagement. Instead, we focus on whether a campaign truly made a difference. Our work helps uncover real social and environmental outcomes, showing what changed, and why it matters.
By gathering real evidence of change and translating it into economic and social value, we help organisations clearly understand impact, attract resources and funding, unlock potential for meaningful change and provide clear evidence of return on investment for funders. We call this Campaign Impact Measurement. Because we — like you — want to know the real impact campaigns have on people and planet.
To do this, we work with organisations from start to finish. We help design measurement before a campaign begins, track impact as it happens, and turn complex findings into clear, meaningful stories that people can connect with.
At MGM, we don’t just measure impact.
We help make it clear, meaningful and valuable.
Methodology
Deliverables
This unique kind of measurement all sounds great in theory. But what does it mean you actually get with Make Good Measurement? No matter your project size or budget, with Make Good Measurement you get:
Standards
Measuring impact only works if people can trust the results. That’s why we’ve built an impact verification process that’s independent, transparent and robust.
At Make Good Measurement, our role is to provide independent third-party measurement, calculation and validation of campaign impact. We use clear guidelines developed alongside an independent advisory members to guide how impact is measured and assessed.
Together, this approach helps ensure impact isn’t just claimed, it’s measured, checked and trusted.
Guidelines
The below guidelines set out how we do what we do at Make Good Measurement. They explain how we measure impact and why — helping ensure consistency, credibility and authenticity across every project or campaign we assess.
There are 10 steps (outlined below) we take to provide you with your final Make Good Measurement report and storytelling assets.
PLEASE NOTE: Where we say something ‘must’ happen, it's required. Where we say it ‘should’ happen, it's strongly recommended but not required. The full detail sits in the Make Good Measurement Detailed Standard.
Our Case Studies
TradeMutt x TIACS x Bunnings
All Case Studies
Building better mental health together
TradeMutt makes funky, eye-catching work shirts for tradies that are designed to start mental health conversations that cut below the surface level bulls*#t.
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Helping First Nations Mums-to-be quit smoking
Deadly Choices is a community-led preventative health program supporting Aboriginal and Torres Strait Islander peoples to make healthy choices.
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A better campaign for better businesses
Backed by nearly 50 Certified B Corporations, the campaign showcased the power of collective action.
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