The Making of Make Good
Our story
Make Good Measurement was created by Carbon Creative and Purpose Made.
Carbon Creative is a leading creative agency known for impact-driven storytelling. Purpose Made is an expert consultancy in impact measurement. As Certified B Corps, they both shared a frustration with the limits of existing campaign measurement and believed that there was a way impact could — and should — be measured properly and communicated honestly. So they decided to create it themselves.
The result was Make Good Measurement.
By combining creative storytelling with rigorous measurement, Make Good Measurement is a new way to understand and share impact, helping organisations clearly show the real difference they make.
Our team
Tim Rosenlund-O’Brien
Co-founder & Lead impact specialist
Wayne Denning
Co-founder & First Nations consultant
Rebecca Blinco
Lead strategist
Angela Hueppauff
General manager & Lead producer
Edwina Gilmour
Partnerships
Monique Kneepkens
Lead creative storyteller (visuals)
Sandra Hind
Lead creative storyteller (words)
Harpreet Kalsi-Smith
Researcher
About us
Carbon Creative is a First Nations owned and run social change creative agency. They specialise in advertising, design and strategic communication work for clients who want to change the world, or at least nudge it in a kinder, more equitable direction. They bring their storytelling talents to Make Good Measurement to translate data into human stories, and are always available to help clients bring other campaigns and creative projects to life, supporting campaigns from early ideas right through to delivery. Discover more about Carbon Creative here.
Purpose Made is a consulting firm that supports organisations to deliver real environmental and social impact. If you’re looking to measure your impact, achieve your ESG goals sooner, or expand and transform your sustainability strategy with systems impact, they can help get you there. Purpose Made brings their impact measurement talents to Make Good Measurement, and can further help organisations put the foundations for impact in place including social license, theory of change, indicators and outcomes. Discover more about Purpose Made here.