A better campaign for better businesses
B Lab Australia/Aotearoa
3.1Mpeople recalled seeing the campaign
100+posts generated by the B Corp community as they rallied behind the campaign
+10.2%increase in positive perception of B Corp comparing pre vs. post campaign
58.3%of those who saw the campaign intend to take action: by looking for, buying from, working at, or certifying as a B Corp
Nearly 50 B Corps pooled their funding into the Better Business campaign, so we needed impact measurement we could take back to them to demonstrate their collective impact. Make Good Measurement helped us report a +10.2% lift in positive perception of B Corps, and just as importantly, gave our community the data we needed to develop a plan to build on the momentum.
Angie Farrugia, B Lab Australia & Aotearoa New Zealand